Popping
Corks
Branding, 2024
Wine distributor startup which consists of European vineyards shipping directly from their supply to the Chinese market through blockchain. Our target is young middle class China residents who are inclined to look for new unique experiences and whine down after a day at work.
Popping Corks wants to connect you directly with the small farmer to explore new wines with immersive VR/film experience of each vineyard. Exploring with your 5 senses to learn about the small vineyard secrets of their wine processes.
The concept is from the retraction and expansion of the cork inside and outside the wine. The retraction and expansion represents a feeling of relaxation when you open a bottle of wine.
There are 3 graphic elements that will accompany this concept to communicate other key messages from the brand.
A cut out illustration style in familiar Chinese colors of blue and red. This solution gives authenticity to a small batch high end product. This style of illustration sticks out to people who are inclined to spend extra on luxury goods and experiences.
The typeface is an elegant New Editorial font. A subtle approach to further support the luxury brand's aspects.
The text emojis are the element that represents human touch in the technological business structure. They are expressive and can be used as a character to accompany the narrative.
Popping Corks wants to connect you directly with the small farmer to explore new wines with immersive VR/film experience of each vineyard. Exploring with your 5 senses to learn about the small vineyard secrets of their wine processes.
The concept is from the retraction and expansion of the cork inside and outside the wine. The retraction and expansion represents a feeling of relaxation when you open a bottle of wine.
There are 3 graphic elements that will accompany this concept to communicate other key messages from the brand.
A cut out illustration style in familiar Chinese colors of blue and red. This solution gives authenticity to a small batch high end product. This style of illustration sticks out to people who are inclined to spend extra on luxury goods and experiences.
The typeface is an elegant New Editorial font. A subtle approach to further support the luxury brand's aspects.
The text emojis are the element that represents human touch in the technological business structure. They are expressive and can be used as a character to accompany the narrative.
enjoy
Click