Gisela

The challenge was to develop a visual identity that could reflect the essence of photography while distinguishing her practice within a highly competitive field of event documentation. The creative direction focused on light as the fundamental element of photographic creation. The invisible medium that photographers observe, capture, and transform into a tangible image.

The logo is based on an existing typeface that was used as a structural starting point and then manually modified to integrate a beam of light passing through the letterforms.