POPPING CORKS

Graphic designer responsible for developing the visual identity of a wine distributor startup connecting European vineyards directly with the Chinese market through blockchain and immersive VR experiences.

The concept was based on the expansion and retraction of the cork to evoke relaxation and sensory discovery. The visual system included cut-out illustration in traditional Chinese blue and red tones to convey authenticity and luxury, paired with an elegant editorial typeface. Expressive text emojis were incorporated as a graphic element to humanize the technological aspect of the brand and strengthen its narrative and emotional connection with the audience.