Client
THE CULTURAL CLUB
Branding
Year
2025
CREATIVE DIRECTION / GRAPHIC DESIGN / EDITORIAL
THE CULTURAL CLUB
Creation of a brand identity for a cultural connection app for the city of Barcelona.
Creation of a brand's visual language
The project connects venues and spaces in the city with people seeking cultural activities in an accessible and simple way. To achieve this, I have developed different levels of materials:
- Main brand image (colors and key elements)
- Design of graphic materials such as posters and merchandise
- App design with customized Day/Night versions
- Creation of app-related materials for real-world use, such as accessing events
